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Being a parent is amazing
- but also one of life's greatest challenges

Welcome to Family Boozt

We help you stay one step ahead in your child’s development. That leads to less stress, fewer conflicts, and more harmony in everyday life.

 

In our app, you will get:
• Insights into what matters, when it matters, and why
• A deeper understanding of children’s needs at different ages
• Practical, step-by-step tips to help you change habits

 

You won’t just know what to expect — you will also know how to handle it. That creates a sense of security for both you and your child.

"Axel's app aims to end phone fights"

Mitt i Stockholm 2026-02-14

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"Malin's app aims to end phone fights"

Mitt i Lidingö 2025-10-06

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The team
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Malin Thurezon

CEO and co-founder

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malin.thurezon@familyboozt.com 
076-026 60 56 

 

MSc in Psychology

MSc in Business and Economics

Mother of four

Lecturer and course leader in parenting

 

My ambition is to make parenting easier and more enjoyable by sharing knowledge, experience, practical advice, and up-to-date research. The best moments are when parents gain new insights and realize how much they actually can influence themselves. I learn a great deal from all the wise parents I meet in my work.

 

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Axel Frid

CTO and co-founder

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axel.frid@familyboozt.com

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MSc in Engineering 

Father of four

Long background in digital product development

as a product owner and developer

 

For me, maintaining a balance between work and family is essential. Sustainable parenting is close to my heart. During the early years, it often felt like you used various baby apps until your child turned two - and then you were suddenly expected to have it all figured out as a parent.

My hope is that the support offered by Family Boozt will help other parents create a more sustainable approach to parenting.

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